Product @ Etihad Airways ✈️ | Certified Scrum Product Owner (CSPO®) | Product Management | Software Engineer 🚀
I am a Product Owner specializing in dynamic digital ecosystems, currently leading website strategy in the aviation sector at Etihad Airways. My focus is on delivering seamless functionality, top-tier user experience, and alignment with business goals.
My background spans fintech, government, and aviation, blending complex product development with innovation. I shape product direction from concept to launch with a strategic mindset, empower cross-functional teams through technical know-how, and leverage user research to uncover new market opportunities.
Product Owner for Etihad.com and EtihadCargo.com. Focused on delivering seamless functionality and top-tier user experience for millions of global travelers.
Strategized and oversaw digital initiatives, web platforms, and research tools supporting the higher education sector for the MOHESR Website.
Managed MOE Website and CRM solutions. Mentored cross-functional teams to enhance digital presence and user engagement.
Led product development and strategy for the Empay fintech platform.
Marketing (Jan 2021 – Apr 2022): User acquisition & engagement.
IT Operations (Sep 2020 – Jan 2021): Operational support & technical backbone.
Built an IBM Watson chatbot integrated into iOS, Android, and web versions to assist daily commuters from scratch.
Activities: EAU Robotics Club
Expo 2020 Dubai: Volunteer (Science and Technology) – Oct 2018 to Apr 2022.
STEP Conference: Volunteer – Feb 2020.